It’s that time of the week for some Einsteins’ Favorites; on Fridays we like to share 3 of our favorite articles we encountered throughout the week with topics ranging anywhere from life hacks to event trends! This week we have 7 Life Lessons from Einstein, himself, 5 Tips on How Your Meeting May Be Boring, and The Connection Between Your Brain and Logos, enjoy! Read More
Though every event is different and may have varying themes, there are a few trends that are just recently breaking ground in the events industry that, we believe, has room in nearly any themed event! One of the largest, overarching trends, however, is interactive designs and layouts. With that said, we will be observing several different interactive event decor that includes event murals and chalk boards. Crazy, right? Read More
If you read our blog post earlier this week, you probably know that this week is Customer Service Week, hooray! For those of you who did not read the blog we posted earlier this week, it is Customer Service Week this week! With this said, we feel it is important to highlight all of the good, the bad, and the ugly when it comes to customer service because it is such an important dimension of the business world, let alone the events industry. We asked on Monday that everyone who was willing and able to submit their best and worst customer service experiences, and to our surprise, we received overwhelming stories of great experiences. This goes to show how demonstrating great customer service can go a long way (it made it all the way to us!). Read More
I think we can speak for everyone when we say, we all have that one story we like to abuse (and maybe over-stretch a bit) to compete with other friends’ stories of their worst customer service experiences, whether it is getting stuck on hold for an hour before talking to a real help desk representative about how to unwind your shirt sleeve from the garbage disposal or it’s Sunday night and your 6th grade child left a poster-board project until last minute, thinking you had glue sticks leftover from last project (which no one ever does so don’t feel bad) and you had to consequently drive to the craft store to get some (only it’s 5:53 pm and the store closes at 6:00 pm but the manager that night decided to not let you into the store, knowing full well that you were plenty capable of getting in and out by 5:58 pm). My point is that a bad customer experience is fairly common in the world and can range from minor to severe, potentially becoming detrimental to a company’s reputation. Unfortunately, bad customer service experiences run rampant in the events industry which makes us wonder why event planning is the 5th most stressful career in the country (cue audience laughter). Read More
With event planning and event managing the 5th most stressful career in the United States, we thought it would be appropriate to share these 22 power-actions one can do to overcome even the most stressful of situations. Don’t know where to start? Not to worry, the author of the following article has designed a process of multiple steps to take to conquer any stressful situation. Article here! Read More
Last week, we left Audience Engagement 101 off with “3 Radical Ways to Transform a Main Session from Boring to Brilliant” where we talked about arched seating layouts, video mapping, and CrowdMics. If you missed out, be sure to stay in the loop by reading the article here!
We are going to kick off this week by getting more into the bread and butter, bread and butter meaning psychology, behind what makes a corporate event something all attendees can benefit from.
One thing to consider before booking keynote speakers and developing an agenda is to ask yourself, what kind of event am I producing and who am I producing it for? Statistically, most adults are visual or kinesthetic learners, meaning learning by physical activity or with visual aid rather than listening to lectures and keynotes is more effective. Funny how the majority of corporate events are focused on sitting in large, cold, and dark rooms watching highly-qualified individuals talking about a particular subject matter.
To avoid putting your attendees to sleep and to actively engage participants in whatever corporate event you may be planning, I would recommend considering these 3 crazy ideas for captivating corporate event participants. Read More
Yesterday,October 1st, was the official start of International Events Month and we would like to celebrate our industry by shedding light on some of the biggest and best events and festivals of October 2014. Grab a sweater, some craft beer, and maybe a pumpkin-spiced muffin, if that’s the way you like to roll, and enjoy International Events Month! Read More
If you were around last week, you may remember catching wind of a certain webinar with a certain president of an AV production company and if you happened to have missed this certain webinar, you are in luck; we have compiled a list of the 8 main points mentioned in the webinar with Will Curran, President of Endless Entertainment, focusing on providing listeners with insight on how to avoid some of the worst mistakes one could experience when planning for AV production. We are all on the same team here in the events industry and your AV company should be there to help make your event the best it can possibly be! With that said, here’s how you can prepare for working with the AV company to make the most of your event: Read More
Imagine this: It’s 3 o’clock p.m. at the convention center and you are walking into a main session about how to plan an event and engage your audience. Ironically, as you look around, the back row of audience members are asleep, the middle section, maybe 85% of the participants, are on their phones playing Angry Birds, the next row is thinking about playing Angry Birds but don’t want to be disruptive, and the first row is actively engaging. Sound familiar?
With business conferences, trade shows, and networking events on the rise, effective participant engagement and creating an environment to harvest creativity and information sharing has been put on the back burner. I understand, content is key. However, you can have the most interesting content in the world but it can be rendered worthless without engaged participants; one yawn can put an entire audience to sleep.
Therefore, I think it is important to start focusing on how to create a fun and exciting environment, one that can promote or influence the ideas and connections CEOs hope for when sending company reps to a conference.
With this said, I would like to introduce to you our new blog series – Audience Engagement 101: A Guide to Planning Relevant Corporate Events! This series will aim to share and promote how forward-thinking event planners are exploring unconventional ways to inspire and catalyze innovations and creativity within corporate events and therefore, the workplace. Read More