According to a recent survey conducted by Planning Pod event management software (www.planningpod.com) more than half of the 218 event planners who responded (51%) said that their average event attendance was between 100 and 200 guests.
Another 25% stated that average attendance at their events was between 200 and 300 people, while only 12% plan typically events with an average attendance of more than 300 people.
“The event planners we surveyed plan a variety of social and corporate events,” said Jeff Kear, co-founder of Planning Pod. “Their responses echo what we have been seeing for the last few years, in that a head count between 100 and 300 people is the sweet spot for the event planning industry, and especially between 100 and 200 guests.”
When it comes to the largest events the respondents have planned, almost half (44%) reported that their largest event was between 250-500 attendees. However, 15% have planned events larger than 1,000 guests, while another 14% stated that their largest event was between 500 and 1,000 guests.
“Large events are great for event planners, venues and vendors from a revenue standpoint but are much rarer than events in the 100-300 attendee range,” said Kear. “With events smaller than 100 guests the clients often plan the event themselves. Plus for smaller events you often have economies of scale working against you and the margins might be a bit thinner.”
As proof of this, almost half of the professional event planners who responded (46%) said that the minimum budget they will work with is $10,000.
As for the workloads that event managers carry, 31% are planning at least 11 events at a time and 28% are planning between 6-10 events at a time.
“The results on event planner workloads is interesting because there are quite a few planners who plan fewer, higher-end events with larger price tags as well as some who work part time and simply plan fewer events,” said Kear. “And then there are the planners who do more volume, in that 9% of the respondents plan between 21 and 30 events at a time and another 10% plan between 16 and 20 events at a time.”
About Planning Pod – Planning Pod provides easy-to-use online event management software that simplifies how event professionals and venues plan and track event details. Compatible with any device, Planning Pod’s Web-based event planning app features 26+ tools for managing everything from budgets, schedules, calendars and tasks to attendee lists, event websites and table layouts.
Jeff Kear, Co-Owner
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