Every Sunday we will be posting an interesting and relevant talk in a series aptly titled:
Sunday TED Talks
Some will be pertaining to business practices, some will be pertaining to marketing tactics, and some will be related to the industry. This week we are straying from the norm a bit and will be focusing on a non-TED talk, but a talk that is very relevant and applicable to the events industry. Here is founder of the Life is Beautiful festival, Rehan Choudhry, speaking on the social currency behind the growing festival culture.