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How to Successfully Plan a Crowdfunding Event

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Are you planning a crowdfunding event for your project? If you want your crowdfunding event to be successful, you have to make sure to prepare and do your homework. Raising the money that you need is easier when you exercise sound advice.

Set a realistic financial goal

Defining the success of your event depends greatly on your financial goals. Setting a goal of a million dollars for your first crowdfunding event is unreasonable. It important to set a realistic

goal for your crowdfunding event so that your hopes are not dashed.

Share how the money will be used

Contributors to your project are eager to know how their resources are being used. It’s a good idea set clear expectations for how their money is be utilized to build trust and gain more supporters. If a crowdfunding project seems fishy or unclear, investors may shy away from getting involved. Be honest with how the money will be used to develop a trusting relationship with contributors, and they may be more inclined to sponsor you in the future.

Develop a project pitch and proposal

A poor project proposal and pitch will get your project ignored. If you want to attract people to your crowdfunding event, developing a sound pitch is crucial. When you believe in the power of your project, others will too. Spend a few weeks creating a clear message for your project that resounds with potential investors. Construct a solid, well-defined proposal, and have those you trust make suggestions for improving it.

Organize a campaign video

Designing a campaign video for your crowdfunding event is an excellent way to generate interest and to inform others of your plans. Keep your video less than two minutes long, and keep the message straight to the point. Market your video on social media platforms to get as many people interested in your crowdfunding event as possible.

Offer some perks

When a person or a business gives a small or a significant contribution, offer them a small reward and recognition for their help. Decide on simple ways that you can reward your supporters, and they will keep you in mind.

Use a reputable site

Make sure that the crowdfunding site that you post on is legitimate, or you may find yourself duped. There are a variety of sites that you can use to launch your event, so choose an appropriate site to gain exposure. Some suggestions are Crowdrise, Kickstarter, Indiegogo, Startup Valley, and RocketHub. In addition to your crowdfunding site, you should set up a regular website for your project to establish visibility, and to let supporters see what you are doing.

Set up banking for donations

Before you can collect donations, it is imperative to set up an account like PayPal or Amazon to gather the money. This step must be done and takes a few days to process, so complete this task long before you launch your campaign.

Many crowdfunding events fail due to poor planning and a lack of project definition. Do not doom your event for failure before it even begins. Research other successful crowdfunding campaigns for ideas. Do not be discouraged if your first crowdfunding event is not a raging success. As you develop more experience and clout with investors, your contributions will grow. Use this advice to organize a successful crowdfunding event that generates enough funding to make the project you love come to life.

Derek is currently blogging for Startupvalley, a platform that offers crowd funding for entrepreneurs. He enjoys blogging about different crowdfunding trends and news.

Photo Credit: www.crowdsourcing.org

USA, New Jersey, Jersey City, Young woman working in office. Image shot 2011. Exact date unknown.

Stop Worrying and Enjoy Your Event

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When you are planning a large event you it is very easy to start thinking about it all of the time. You begin losing sleep worrying if you chose the right table linens, if people will like your food choices, and if people will have a great time. Event planning is stressful and can drive even the most calm people to the brink of a meltdown. Obsessing over all the details is not the way to go about planning. Instead follow our tips below to help you have a fun and stress free planning process and final event!

Stay Focused on the Final Result - When planning your event it is super easy to get caught up in the small details. However, you need to stay focused and remember why you are having your event. By keeping the cause for your event in mind you are able to remember what is really important. This will allow you clarity while planning and the help you make decisions. With your newfound clarity prioritize what is important so you can then focus on what needs the most attention.

Break Down Your Event Down Into Small Pieces - Once you have found your events main priorities you will now be able to break down your event into small pieces. Creating a list of things that need done ranking them from most important to least can help you stay on track. If at any point you find something on the list that is no longer a priority delete it and free up that time for something that is. If your list still seems daunting try to find members of your team to designate certain tasks to. Working with a team will help alleviate a lot of your planning stress and pressure.

Don’t Sweat the Small Things - If you planned on having white table clothes, but later on decided they should have been off white do not sweat it. Little details like this can drive you to insanity. However, ask yourself if this is really worth worrying over. Will guests even notice if your tablecloths are off white? Will they notice if you went with a less expensive more simple floral centerpiece to cut costs? I doubt it.

Unless it is on your list of top priorities do not sweat it. Once you make a decision on something like a linen color, floral, or invitation don’t go back and second guess yourself. It will only waste your time and add unnecessary stress.

Instead of sweating the small details focus on major elements that will allow your guests to have a great experience such as a great DJ or band that keeps them dancing all night, an interactive food station or a super fun circus act.

Keep It Simple -  Keep your event true to your cause. If something you see isn’t relevant to your event no matter how cool it is do not add it on. Only use elements of design, entertainment, and giveaways that add value for your attendants.

Make your design and details tailored to your event so it is personal and well thought out. There is no point in having an a lot of extravagant event details just for the heck of it, instead choose a few that really fit your event theme and keep it simple.

Enjoy Your Event -  You worked really hard picking out all your perfect details for your event. Once your event finally arrives just sit back and enjoy it! Be sure to hire others to manage your event production day of so you do not need to worry about any of it.

At Endless Entertainment we know it is easier said than done to relax at your own event. This is why we send out an Event Manager to every event to ensure event production goes off without a hitch. They are there to take care of all elements of your event such as managing the DJ, making sure announcements are made, and your lights look just right so you can just sit back, relax and enjoy your event!

Are you planning an event? In need of event production? Don’t stress contact us now to get started planning your amazing event!

Image Credits: Top Image healthyheels.wordpress.com , Bottom Image: news.truthmarketing.com

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Event Spotlight – Divergent Red Carpet Movie Premiere – Tempe, Arizona

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We had the amazing opportunity to work with Allied Integrated Marketing on the Red Carpet Premiere of Divergent, the latest young adult novel turned film.

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It was a star-studded event celebrity appearances from actors Miles Teller and Jai Courtney, who play antagonists in the movie directed by Neil Burger based on the Veronica Roth teen novel. Even the Arizona Cardinals cheerleaders came out! Displaying IMG_4630.jpg

We provided the Red Carpet, DJ, and staging for the Red Carpet Premiere.

A few of our staff members are huge fans of Divergent and had the opportunity to see the film early. We loved it and definitely worth going to see this action packed film. You will not be disappointed!

The movie comes out today so make sure to go see it!!

photo credit: Andrew Langdal

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Event Swag Ideas

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Event swag is always something attendees look forward to, who doesn’t love a free giveaway? However, when choosing your event swag you need to put in some thought. Don’t let your attendees down and waste your money by giving them something like a key chain or a pen they will never use again! When deciding what your event swag will be think about your audience and what would be useful to them. The idea of swag is for it to be used and become a reminder of your brand or event. It would be wise to put thought into this you do not waste your money on something attendees will likely pitch the first chance they get. Below are a few great swag options that are likely to be appreciated by any recipient.

Notebooks - Most people still love notebooks, it is proven that writing down notes or thoughts helps you remember them better. Why not get custom notebooks for your conference or symposium? Your attendees will love taking notes from the speakers in their brand new notebooks. Giving them a notebook will allow attendees to have a designated place for writing down notes and thoughts at your conference. Chances are they will be referencing their notebook well after the event and each time they do they will be reminded of your event!

Reusable Water Bottles -  Everyone loves reusable water bottles, they are convenient and green. Not only can you get custom branded bottles for your event with your logo, but you can also cut down on plastic bottles being used at your event making the event a whole lot greener. Reusable water bottles add convenience to attendees event experience. Attendees can save money by not having to keep buying water bottles and instead of carrying around a cup that has to potential to spill they will resealable bottle they can just toss in their bag and go. If you really want to make a great impression a major value add would be if you provided refilling stations for your guests to continue to refill their bottles for free at your event.

One of the most compelling reasons to use reusable water bottles as your event swag is that attendees will reuse the bottles long after the event. This means they will be bringing your branded bottle with them everywhere. This is a great added promotional bonus for your event and brand. If you are looking for a spin on the reusable water bottle a travel coffee mug is another fan favorite your guests will love.

Conference Welcome Bags - Welcome bags are especially great for multi-day events. You can pass them out when attendees arrive and check in. It is best to put your care package into a reusable bag they can carry throughout the conference. Stock the bag full of goodies to help attendees get through your event such as; Advil, breath mints, vitamin c packs, maps of the conference area, schedules of speakers, snacks and more. Guests are sure to appreciate a thoughtful package that helps them make it through the conference with ease!

Packed Flash Drives - Stop giving away empty flash drives. Instead, pack the flash drive full of something beneficial to your attendees. The possibilities are endless, you could put a media kit about your company on the flash drives, an e-book relevant to the event, or for something truly unique pack the flash drive full of the slide shows from conference speakers so guests can easily reference them at a later point.

What is the best swag you have gotten at an event? Comment below and let us know.

Photo Credit: Welcome bags from Engaged 2013 www.jetfeteblog.com

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Do You Have Enough Power at Your Events?

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Everything at your event that runs needs power, whether it is the ovens for caterers, your light show, video or sound. This means that every vendor will be needing to pull power from a power source you provide. To ensure you have enough power at your event we suggest renting a generator. You need to be sure you have enough power for everyone and avoid any outages. To do so follow these 5 tips below:

1. Speak to every vendor, NOT just the obvious ones about power. Find out how much power each vendor needs. Never assume a vendor will not need power. There could be hidden power needs that arise the day of the event and if it is a surprise to you, you may not have enough circuits on the generator to support all vendors.

2. Allot power in terms of 20 amp circuits. Even though there may be multiple outlets in a venue, they could all be hooked up to the same 20 amp circuit. Make sure your vendors are also aware they need to request power in these terms.

3. Before you sign a contract with a venue, negotiate how much power they are giving you in your package. Always be sure that you are getting the most in-house power available so you don’t have to spend money on additional generators or a power-drops. Unfortunately, at some venues, renting a generator is necessary. This is especially true at outdoor venues. Make sure the generator company you are working with can provide enough cabling and spider boxes to reach all areas of the venue.

4. Keep in mind, older buildings tend to have less 20 amp circuits available and overall lower power supply. This can cause a problem on the day of your event if you are not aware or well prepared.

At Endless Entertainment, we do a site survey with our clients to ensure there is enough power to cover, not only our event production and entertainment needs, but also the other vendor’s needs. We do this to ensure that your event planning process is very easy from your first call to the final event.

Are you in need of event production? Contact us now to get started planning your next event.

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What to Do When Your Event Goes Wrong

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When you have an event we know you want everything to go perfectly. However, events have a lot of variables and with Murphy’s law you can bet something will be go wrong.This isn’t to say your event is going to fall to pieces and you should just avoid having an event all together. If you plan well enough you may not even have anything go wrong! However, the odds are there will be a few bumps along the way no matter how prepared you are. It could be something as small as the flowers arriving a bit late, or maybe a minor mix up with what the caterers are serving. It could be something worse like equipment or power failure. Whatever happens, try not to worry. While it is extremely difficult not to worry it is absolutely essential to handling event issues. At Endless Entertainment we have been in the events industry for years and are constantly producing events. Because of this, we know exactly what to do if and when something does go wrong at your event. Below are our tips on what to do if anything at your event goes wrong:

1. Stay Calm

You need to keep calm when things start going wrong. This is absolutely essential. The moment your client or guests see any panic on your face they will begin to worry as well. Not only that but the more worried you get the less clearly you will see. The solution to your problem may be simple but if you are in a state of panic, you will not be able think clearly enough to find the solution. No matter what keep a positive attitude and stay calm! It will keep your clients and guests calm seeing you stay calm, and also help you keep your mind in a level place to critically think about solutions.

2. Stay in Control

When you are in charge of the event and everything goes wrong all eyes are on you. You need to stay in control and take charge of the situation. The faster you fix the problem the quicker you can get on with your event. When a problem is brought to your attention attack the problem and take charge. You need to focus on finding a solution and fix everything as quickly as possible. Do not let anyone else take control, you are responsible for resolving the issue. Read More

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Event Inspiration – Radiant Orchid

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Pantone has announced their color of the year for 2014 and it is Radiant Orchid!

“Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”

So how does this Pantone play into event trends? How can we use it to create emotions of joy, love and health at events? Below is an event inspiration board full of ways to incorporate this years big color. The possibilities for Radiant Orchid are endless and can be used in everything from up lighting, table linens and chairs, to invitations, floral designs and speciality cocktails. We especially love it paired with gold!

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How are you planning to incorporate Radiant Orchid into your events this year?

Need help planning your event? Endless Entertainment based in Tempe, Arizona is a full service event production company. Contact us now to get started planning your event. 

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The Importance of a Follow-Up Meeting After Your Event

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One of the biggest mistakes occurring in the event industry is not following up after events. You should always follow-up and have a wrap up meeting after events. The best time to hold a follow-up meeting is the week after your event. The sooner you hold your follow-up the fresher the event will be in people’s mind allowing for relevant critique and suggestions for improvement. The following are the main reasons we believe it is important to have a post-event follow-up meeting:

1. Collecting feedback from the attendees will help you see what worked and what did not work at your event. Without knowing this information from your attendees you may never realize what needs to be improved upon at your event. You could be wasting money on areas of the event that attendees did not care about or are losing clients for not having what they actually wanted.

2. Look at your budgets, take notice to any last-minute expenses you did not foresee. Make sure to list everything from additional fencing, to last-minute permits. Be sure to note those for next year so you can be prepared to allocate a portion of your budget for them!

3. By holding an event wrap-up meeting, your team can evaluate where to go for next year and how they can improve the event. This will help kick-start and target the planning process early so everyone will be well prepared for next year.

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Here at Endless Entertainment we make sure to follow-up with all of our clients after their events to find out how they felt about their event. We talk about what they liked, what they didn’t like and what they feel might need improvement for next year. We do this so we can keep happy customers and constantly improve the quality of our events.

Do you have follow-up meetings at your company? Let us know what you do at yours by commenting below!

Photo credit: mainstreamevents.homestead.com & visitbrussels.be

How To Get Media Attention At Your Events

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Having media attention on your event can give you the edge you need to grow your event for years to come if you use it correctly. Publicity will raise awareness of your event and you can use that new-found awareness to grow the events attendance and spread your message.

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Do I Really Need Press Coverage?

Coverage and  announcements in the media about your event can produce very real benefits for your organization or cause. Media coverage has major PR value. Whether it is providing legitimacy, or increasing awareness of your event you can be sure having the media pay attention to your event will greatly benefit you. Below are a few examples of how media attention will benefit you.

Press Provides Credibility 

Having major media sources provide coverage of your event speak volumes for your events credibility. It can strengthen the organization or brand showing that you are important and newsworthy. It will also provide social proof that your event is a big deal. People will perceive if the event is newsworthy it is important and legitimate.

Press Increases Visibility

Having your event in the media will raise awareness about your cause or organization. It can bring widespread attention to your event that you otherwise would have not had and boost public awareness. This will help promote your events attendance and maybe even attract sponsors. Your event will receive a lot of will free publicity from media coverage which is worth it’s weight gold.

So we all know that media attention is a fantastic thing for your event to have, but how do you go about getting it?

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Endless Entertainment – Phoenix Event Production on NBC 12

How To Get The Media to Pay Attention

Create A Targeted Media List

There is no point wasting your time and contacting every media outlet possible. The first thing you need to do is develop a targeted media list. Find out which newspapers,

magazines, radio stations, television stations, websites or blogs will be interested in your event. Do your research and only target the media that you feel will actually be interested. Often this media source will have a similar target market to your own agenda or cause.

Contact Your List

After you have created your targeted media list, it is time to contact them. We recommend contacting each source on your list and letting them know about your event by phone. Calling your contact is a personal touch that will go a long way in beginning to establish a relationship! Get on the phone call them, ask them about deadlines and what information needs to be included for a press release. Ask them if they are willing to share your story before your big event so people can know about it and possibly attend. Remember, reporters are most interested in stories that have an element of human interest, involve a charitable cause, or have celebrity involvement. Try to find a way to incorporate one or more of these interests in your pitch.

Involve a Celebrity

Having a celebrity appearance at your event is a sure-fire way to get the media’s attention. Today more than ever our culture is fascinated by celebrities. Not sure where to start, or how to get a celebrity to come out to your event? Start with celebrities that have connections to your location or that believe in your cause. For maximum press coverage it is best to actually have the celebrity make a live appearance. However, if that is not possible try to get them to still be involved maybe ask them to provide something for a silent auction like a signed baseball or endorse your cause and event on social media. You can then pass this information onto the news and local media who will certainly be interested in hearing your story.

Tie Your Event To A Social Cause

By tying your event to a current social cause the media will be more likely to have a peaked interest in your event. Perhaps some of your proceeds will go to a local charity. Maybe you are having an event to raise awareness about a cause. Anything tying your event to a social cause that benefits and helps people will raise interest from the media.

Get Amazing Photographs of Your Event

Photographs of your event are an absolute must. In todays visual world you will not get press attention without them. Hire a professional photographer to ensure your photos are bright, colorful and press worthy. It is best to get candid photographs that tell stories as opposed to just people smiling at your camera. Make sure the photographs have human elements and emotional connections. Also when hiring a photography be sure to get a shared copyright release and digital files from your photographer so you can share the photos with the media and always credit your photographer in the photo information. You can easily email the digital images over to various sorts of press in no time! The faster you can get your images out to the press the better!

Now you are equipped to start working on getting press attention at your events! If you have any other tips on how to get press attention at events leave us a comment below! We would love to hear what you have to say!

Top 50 Tracks From February 2014

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At Endless Entertainment, we believe music is a huge part of your event experience! This is why we have the best DJs in Arizona ready for your event. Because we believe this we wanted to bring you the latest and greatest in music for you to enjoy. This list is straight from DJcity, these were their most popular songs from February 2014. We expect these to be some of the biggest hits of 2014!

Top 50 Tracks - February 2014

  1. Major Lazer ft. Pharrell Williams – Aerosol Can
  2. Beyonce – Get Me Bodied – Mayeda Twerk Remix
  3. David Guetta ft. Skylar Grey – Shot Me Down
  4. Jennifer Lopez – Girls
  5. Zedd ft. Matthew Koma & Miriam Bryant – Find You
  6. DJ Rapture ft. Lil Kee – S.I.R. (Shake It Right)
  7. Tujamo – Hey Mister
  8. Ester Dean ft. Chris Brown – Drop It Low – Knocksquared Twerk Remix
  9. Steve Aoki & Autoerotique vs Dimitri Vegas & Like Mike – Feedback
  10. Disclosure ft. Mary J. Blige – F For You – Mary J. Blige Remix
  11. Kid Ink ft. 2 Chainz, Juicy J, Chris Brown, & Trey Songz – Show Me Remix
  12. Dillon Francis & DJ Snake – Get Low
  13. IamSu ft. 2 Chainz & Sage The Gemini – Only That Real
  14. Panjabi MC – Beware Of The Boys – Lookas & Dirty Audio Twerk Remix
  15. Dillon Francis & DJ Snake ft. Lil Jon – Get Low – Tall Boys Hype Edit
  16. Tre Nyce – Hot Girl
  17. Afrojack ft. Wrabel – Ten Feet Tall
  18. Beyonce ft. JAY Z & Kanye West – Drunk In Love – Kanye West Remix
  19. YG ft. Lil Wayne, Meek Mill, Nicki Minaj, & Rich Homie Quan – My Hitta Remix
  20. Bassjackers – Crackin’ – Martin Garrix Edit
  21. New World Sound & Uberjak’d – Shakedown
  22. Kid Ink ft. Chris Brown & Tyga – Main Chick Remix
  23. David Guetta ft. Skylar Grey – Shot Me Down – Tall Boys Short Edit
  24. Sisqo – Thong Song – Tall Boys Twerk Remix
  25. Wiz Khalifa – We Dem Boyz (Hol’ Up)
  26. Future ft. Pharrell, Pusha T, & Casino – Move That Doh
  27. The Outhere Brothers – Boom Boom Boom – Kastra Remix
  28. Martin Garrix & Firebeatz – Helicopter
  29. Elijah Blake ft. Rick Ross & The Game – Sing For Me
  30. Young Money ft. Nicki Minaj – Lookin’ Ass
  31. Zedd ft. Matthew Koma & Miriam Bryant – Find You – Tall Boys Short Edit
  32. Chuckie – Dirty Funkin’ Beats
  33. Bingo Players – Cry (Just A Little) – Spryte Sol Bootleg
  34. Lenny Kravitz – Are You Gonna Go My Way – Merk & Kremont vs Toby Green 2014 Remix
  35. Dr. Dre ft. Eminem – Forgot About Dre – Kronic & Dimatik Bootleg
  36. Imagine Dragons ft. Kendrick Lamar – Radioactive Remix
  37. Ice Cube – You Can Do It – DJ Technique & DJ Mike D Twerk Remix
  38. Avicii ft. Salem Al Fakir – You Make Me – Diplo & Ookay Remix
  39. W&W – Bigfoot
  40. Ludacris ft. Wiz Khalifa, Jeremih, & Cashmere Cat – Party Girls
  41. Beyonce – Drunk In Love – Diplo Remix
  42. Katy Perry ft. Juicy J – Dark Horse – DJ Mike D Mix
  43. Black Sheep – The Choice Is Yours – JayCeeOh, Compose, & Kowai Kowai Pick It Up Remix
  44. Mack Wilds ft. French Montana & Mobb Deep – Henny Remix
  45. Pharrell – Happy – Davey B 130-160 Transition
  46. Duck Sauce – Mondo
  47. Beyonce ft. JAY Z – Drunk In Love – DJ Midnight Love You Down Acap Intro
  48. Clyde Carson – Bring ‘Em Out
  49. IamSu ft. 2 Chainz & Sage The Gemini – Only That Real – DJ Smerk Break Intro
  50. DubVision & Firebeatz – Rockin’

Comment below and let us know which ones are your favorite! Planning an event? Contact us now for some of the best entertainers in the industry!

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