Imagine this: It’s 3 o’clock p.m. at the convention center and you are walking into a main session about how to plan an event and engage your audience. Ironically, as you look around, the back row of audience members are asleep, the middle section, maybe 85% of the participants, are on their phones playing Angry Birds, the next row is thinking about playing Angry Birds but don’t want to be disruptive, and the first row is actively engaging. Sound familiar?
With business conferences, trade shows, and networking events on the rise, effective participant engagement and creating an environment to harvest creativity and information sharing has been put on the back burner. I understand, content is key. However, you can have the most interesting content in the world but it can be rendered worthless without engaged participants; one yawn can put an entire audience to sleep.
Therefore, I think it is important to start focusing on how to create a fun and exciting environment, one that can promote or influence the ideas and connections CEOs hope for when sending company reps to a conference.
With this said, I would like to introduce to you our new blog series – Audience Engagement 101: A Guide to Planning Relevant Corporate Events! This series will aim to share and promote how forward-thinking event planners are exploring unconventional ways to inspire and catalyze innovations and creativity within corporate events and therefore, the workplace.