There’s a good chance that you have attended some sort of conference, trade show, exhibition, or convention at some point in your career. So there you are, walking around, checking out some of the booths. Now think to yourself: what draws you in? What is the factor that makes you approach one booth over the other?
Chances are that there is no one particular factor, but that it is a combination of a few different factors. Let’s take a look at a few of the ways to make your booth design the best in the room!
1. Stand Out
The first suggestion is a pretty obvious one: STAND OUT! You are in a room with lots of other companies using their booths to try and win over the same business that you are trying to win. You need to figure out a way to make your booth catch their eye. Whether that means using unique lighting, sound, visuals, or a full on custom booth structure, make sure that you don’t get lost in the sea of booths. The ultimate goal of an eye-catching booth is to tie in your unique design with what your company offers. Read More